Event: Banking on Customer Engagement: Financial Services Focus
Date: Aug. 15, 2017
Location: New York, NY
The way financial services build and maintain relationships with customers is changing rapidly. Banking beyond the branch, fintech and mobile money are some of the customer digital innovations now underway. What are the best ways to engage across touch points? What are some firms doing to look further than paid opportunities?
Webinar: General Mills Reverses Negative Category Trends With Trade
Date: Aug. 15, 2017
Time: 11:00 AM Central Daylight Time
Speakers: Kya Laulainen, Trade Planning Lead, General Mills, Lana Busignani, EVP, Marketing Effectiveness, Nielsen
With category trends declining, General Mills had to find a better way to manage trade with retail partners. Yet, the manual, inconsistent and laborious process of reaching recommendations made it nearly impossible to create systematic improvement. Sound familiar? This situation is all too common for FMCG manufacturers. In this webinar, you'll learn how General Mills found a better way.
Event: IAB Conecta
Date: Aug. 17, 2017
The most important congress for the Digital Advertising Industry and Interactive Marketing in Mexico.
Webinar: Optimize Your Next Ad Campaign
Date: Aug. 24, 2017
Time: 12:00 p.m. EDT
Speaker: Amy Betz, VP, Business Development, Nielsen
With media consumption at an all-time high, advertisers and agencies continue to strive to efficiently allocate their ad investment to connect with their customers where ever they are. Join Nielsen on Thursday, Aug. 24, 2017, to gain insights that can ensure you are maximizing opportunities across media options to reach the right audience at the right time on the right platform.
Event: Radio Show
Date: Sept. 5-8, 2017
Location: Austin, Texas
Join your radio industry colleagues for an integrated experience that will help you strengthen your business strategies and provide you with access to the most advanced solutions, special events and dynamic networking opportunities you won't find anywhere else.
Date: Sept. 13-14, 2017
Location: Cologne, Germany
Within just a few years, dmexco has developed into the most important meeting point for the global digital economy. This is where visitors can conclude direct business deals, make valuable new contacts, and evaluate business ideas. The expo presents all the relevant brands of the digiconomy.